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The true stories of the Halcon legacies

Once upon a time, there was a young man named “Halcon” (meaning Peregrine falcon). He was born into a wealthy family in Iran, where his father was an filthy Rich oil sheikh with four wives.

During his childhood, Halcon was raised by a nanny from Mexico who taught him to love the flavours and traditions of Mexican cuisine. Here name was Teresa Mendoza and she named him Halcon.

When Halcon got into a fight with his father's wives, he was disowned and sent away to Denmark as a small boy. Though he was cut off from his father's wealth, Halcon was given a herd of 12 camels as a gift. But Denmark was cold and not a suitable place for his camels, so Halcon sent them to Greenland, thinking it would be a lush and green paradise for the poor animals.

Despite the harsh conditions, the camels thrived in Greenland and even helped Santa Claus in the Christmas times.

Eventually, Halcon found a suitable bride in the Netherlands, but she didn't want to move to Denmark and couldn't stand the thought of eating Danish Rugbrød all the time. So, Halcon moved to the Netherlands to be with her and started to miss the taste of the Mexican food that his nanny used to make. He brought the camels too but his wife wouldn’t want anything to do with them, then he discovered that in Netherlands they had a Sinterklaas that brings the gift to the kids. Since his camels already had an experience working with Santa, Halcon send a letter to Sinterklaas offering his camels service to him while Sinterklaas had temporary lost his horse, Ososnel. He accepted it and bought the camels, now the camels where his problem.

Halcon missed his nanny Teresa Mendoza ( yes the boss lady from Queen of South) and here delicious Mexican finger foods. So he decided to make his own tacos and burritos. With the money that he got from Sinterklaas he bought a place and turned it in to a taqueria.

Determined to recapture that taste, “Halcon” began experimenting with different ingredients and recipes in his kitchen. He spent months perfecting. Now its your time to taste and chill.

please dont be to jugmental about the nationality, we know that your a nice person.

Identity 

Halcon was having trouble coming up with a logo that would perfectly capture the spirit of his new taqueria, "Halcon". He wanted something that was bold, memorable, and truly reflected the unique flavors and atmosphere of his restaurant.

One day, Halcon received a visit from his godfather ( You know, Gerard Hekkelar), a wise old man who had travelled the world and had a wealth of knowledge. His godfather was a great Horeca advisor, who had a great experience in creating logos for different companies. He had a great idea of what would look good in Halcon's logo.

"Halcon, my boy," said his godfather, "you need to think outside the box when it comes to creating a logo. You need something that will stand out and be truly unique."

Halcon was intrigued by his godfather's advice and asked him to elaborate. "Well," said his godfather, "I have a friend who is a famous author and he has helped many companies with their logos."

Halcon's eyes lit up. "You mean Paul Rand? The world famous graphic designer? The man behind world famous IBM, UPS and the ABC logos?"

"Yes, that's the one," said his godfather. "He's an expert at creating logos that are simple, yet powerful. He's also got a great sense of humor and a knack for creating memorable slogans."

Without hesitation, Halcon called Paul Rand and asked him for his help in creating a logo for his new taqueria. To his surprise, Paul told him that he was already in Rotterdam, for vacation and was visiting the famous Rotterdam Zoo ( Blijdoorp).

He asked for the name of the Taqueria , when he found out that the name was Halcon, he laughed so loud that got every ones attention in the zoo. He told Halcon that he’s literally in the birds section and was looking at some howks, he will pass by the taqueria later that day he told Halcon and hang off.

Being a world -renowned designer Paul couldn’t resist the temptation to try and come up with a logo for the new Taqueria. He sat down on a bench and pulled out his sketchbook ready to start brainstorming. he noticed a hawk soaring overhead, its sharp eyes scanning the ground for prey.
 Suddenly, an idea struck him. "What if the hawk could throw a taco like a football player?" he thought to himself.
 
Excited by this new concept, Paul rushed back to his Hotel to start sketching. He drew several iterations of the hawk, experimenting with different positions and angles, until he finally settled on a design that captured the essence of his vision.
 
In the final design, the hawk was shown Standing with the wings wide open, a taco clutched tightly in its talons as it prepared to make the perfect throw. The colors were bold and bright, with the name "Halcon Taqueria" written in a fun, playful font."

When he presented the design to Halcon, they were initially taken aback. "A hawk throwing a taco? Are you serious?" they asked.
 
But Paul was persuasive, and he explained that the design was meant to capture the fun, playful spirit of the taqueria. "Think of it as a playful twist on a classic logo," he said.
 
Eventually, the Halcon Taqueria logo was born. With its bold colors and playful design, it quickly became a hit with customers, who loved the fun and whimsical take on traditional Mexican cuisine.
And who knows? Maybe one day, a hawk will really throw a taco like a football player. But until then, we'll just have to settle for the Halcon Taqueria logo."

But wait a minute the logo is not a Hawk!!! It is Just our name????!

Shhhhhh….. please listen to Paul Rand.

Colors

Halcon wanted to create a unique and memorable brand for his Taqueria, but he couldn't decide on the perfect colours for the interior and logo. So, he decided to take a trip to the local art museum to get some inspiration.

As Halcon walked through the museum, he came across a Salvador Dali painting called "The Persistence of Memory" which featured melting watches and distorted objects. He thought to himself, "Wow, this painting is so unique and memorable, I want my taqueria to be just as memorable."

He also visited Vincent Van Gogh's "The Starry Night" and he was fascinated by the deep blue night sky, the bright yellow stars and the lush green hills. He thought to himself, "The colours in this painting are so beautiful and vibrant, I want my taqueria to have the same vibe."

So, Halcon returned to his taqueria and began experimenting with different shades of Orange, Blue, and Green. He painted the outside walls deep Orange, the  inside Blue and the Green.

When the taqueria opened, the customers were delighted with the unique, spicy and vibrant atmosphere, and the food was so delicious that they felt like they were in a dream. They named the meat "The Starry Night Protein", ”The van Gogh poppy Taco” and the drinks "The Persistence of Memory Drinks" and the Staff orange, in honour of the paintings that inspired the colours. Many customers also commented on how the colours and the atmosphere of the Taqueria reminded them of a surreal and delicious dream.

OUR MEXICAN FOOD